A lot of content providers must be thinking about how to put their films of Amazon Prime? Well there is a service called “Prime Video Direct” where you can upload your film directly to Amazon prime and get published. But before that, you need to meet their technical requirements that are mandatory for all content providers across the world.
So let’s learn about their technical requirements.
Technical Requirements for Stand-Alone and Episodic Titles (Feature, web or Short)
A title (standalone) consisting of a single video that isn’t part of a larger collection of a series. For example, a feature film, short film, or documentary are all standalone titles.
A title (series) consisting of multiple episodes that comprise a season. For example, a TV show (“The Marvelous Mrs. Maisel”) or multi-part documentary. A title can have multiple seasons. For episodic titles available for purchase, you choose if an entire collection (season) or individual videos (episodes) is available for purchase.
- Series The parent title of episodic content. There might be different series for different versions of a show. This is relevant only if it is required to separate the episodic titles into different collections. Example: “Southern Fly Fishing Classic” & “Southern Fly Fishing.” Traditionally, all seasons and episodes of a show have a single parent title (series).
- Season A collection of individual titles presented in a sequence with other seasons. For shows that are “non-episodic,” we suggest collecting under a “season,” by broadcast year or production cycle. Example: “Daily Farm Report.”
- Episode An individual title that is in a sequence with other episodes.
Metadata Information :
- Title Name.
- Original Language
- Studio Name
- Writer, Director, Producer name.
- Lead casts name with character names
- Video Mezzanine file
- Closed Caption File (As per Amazon Standards)
- Key Art (16:9)
- Key art (3:4)
Mezzanine requirements (Video)
- Source files must not contain bars and tone, test patterns, production slates, textless material, or any other non-program content.
- All video assets uploaded to Prime Video Direct must have a progressive scan type. If your video contains interlace, please choose the “deinterlace” function on your video editing/transcoding software when exporting your video.
- The file header must accurately describe the display aspect ratio of the content. Anamorphic sources must include accurate 4:3 or 16:9 display aspect ratio flags.
- All audio tracks in a source must be in the same language.
- The audio track must only contain a single full audio mix. The track can include dialogue, narration, music, sound effects, and any other audio intended to be heard by the audience. Remove any additional audio tracks, including silent tracks, MOS (mit out sound, motor only sync, motor only shot), M&E (music & effects), and commentary, prior to uploading to Prime Video Direct.
- Audio duration and video duration must match.
- All embedded audio must meet one of the following channel configurations:
- 1-Channel Mono
- 2-Channel Stereo: Left-Right
- 6-Channel 5.1 Surround Sound: Left-Right-Center-LFE-Left Surround-Right Surround
- 8-Channel 5.1 Surround Sound + Stereo: Left-Right-Center-LFE-Left Surround-Right Surround-Left Stereo Total-Right Stereo Total
Codecs and file formats
- Supported Containers: .mp4, .m2t, .ts
Note H.264 video in .mov wrappers aren’t supported.
- Profile: High
- Recommended Bitrate for HD Resolution: 30 Mbps
- Recommended Bitrate for SD Resolution: 15 Mbps
- Key Frame Interval: 2 seconds (or less)
- Audio Format: AC-3 or AAC
- Recommended Bitrate for AC-3 Audio:
- 5.1 – Bitrate: 448 Kbps, Sample Rate: 48 kHz
- Stereo – Bitrate: 192 Kbps, Sample Rate: 48 kHz
- Recommended Bitrate for AAC Audio:
- 5.1 – Bitrate: 768 Kbps, Sample Rate: 48 kHz
- Stereo – Bitrate: 320 Kbps, Sample Rate: 48 kHz
- Supported Containers: .mov
- Profile: HQ
- Recommended Bitrate for HD Resolution: 220 Mbps
- Recommended Bitrate for SD Resolution: 110 Mbps
- Key Frame Interval: Not applicable. Pro-Res files are I-Frame only.
- Audio Format: PCM
- Recommended Audio Bitrate: Lossless, Sample Rate: 48 kHz
- Supported Containers: .mpg, .mpeg, .m2t, .m2ts, .ts
- Profile: Main
- Recommended Bitrate for HD Resolution: 80 Mbps
- Recommended Bitrate for SD Resolution: 50 Mbps
- Key Frame Interval: 1-second or less. I-Frame only preferred.
- Audio Format: PCM or MPEG Layer II
- Recommended Bitrate for PCM Audio:
- 5.1 – Lossless, Sample Rate: 48 kHz
- Stereo – Lossless, Sample Rate: 48 kHz
- Recommended Bitrate for MPEG Layer II Audio:
- 5.1 – Data Rate: 768 Kbps, Sample Rate: 48 kHz
- Stereo – Bitrate: 384 Kbps, Sample Rate: 48 kHz
- 1280×720 (16:9 aspect ratio)
- 1920×1080 (16:9 aspect ratio)
Note: 4K UHD video isn’t currently supported.
Caption Frame Rates and Drop/Non-Drop Values
There are multiple frame rates that can be used when creating captions files depending on the type of content and standards for your region. Non-Drop Frame timecode means that for every frame of video, there is a corresponding timecode number. The timecode increments without any compensation. In almost all cases, timecode is Non-Drop Frame. The following caption frame rates and Drop/Non-Drop values are supported by Prime Video:
- 23.976 fps NDF (Non-Drop Frame)
- 24 fps
- 25 fps
- 29.97 fps DF (Drop Frame)
- 29.97 fps NDF (Non-Drop Frame)
- 30 fps
Display aspect ratios
The display aspect ratio defines the proportional relationship between the video’s width and height. We support the following display aspect ratios:
- 4:3 (format most common for SD video)
- 16:9 (standard format for HD video)
- 1.85:1 (35 mm film standard for U.S. and UK widescreen theatrical releases)
- 2.20:1 (70 mm film standard)
- 2.35:1 (35 mm anamorphic standard prior to 1970)
- 2.39:1 (35 mm anamorphic standard since 1970)
- 2.40:1 (anamorphic standard for Blu-ray film releases at 1920×800 resolution)
Caption (timed text) information
Closed captions are timed text assets that can be turned on or off and include both spoken dialogue as well as atmospherics for the deaf and hard of hearing. There are many different types of closed caption file formats that you can choose from when creating your captions files. The following closed captions formats are accepted by Prime Video:
- SMPTE-TT (RP-2052) with an .xml file extension
- STL (EBU standard) with a .stl file extension (Spruce Subtitle file format which also has an .stl file extension not supported)
- DFXP Full/TTML (Timed Text Markup Language) with a .dfxp file extension
- iTT (iTunes Timed Text) files with a .iTT file extension
- SCC (Scenarist Closed Caption) with a .scc file extension
- SRT (SubRip text file format) with a .srt file extension
English captions are required for all titles published in the United States and United Kingdom
All timecodes contained in a closed captions file must appear in linear (sequential) order.
Creating closed captions files is a technical process that might be challenging for some content providers. We recommend engaging a 3rd party service like Piyush Pande Films to assist in the creation of high-quality captions files.
Key art policy
Adhere to the following key art restrictions. Artwork will be rejected if this policy isn’t met.
We avoid using violence in Amazon promotions. The appearance of guns and other weapons isn’t acceptable. If an alternate image isn’t available, use discretion. Additionally, avoid key art in which a weapon is pointing at the viewer or other figures within the image.
If availability of non-gruesome imagery is limited, choose assets with as little gore as possible.
- Sex & Drugs
Avoid images that depict drug usage, alcohol, nudity, or are sexually explicit.
Standalone and episodic titles
- Key art
The image used to represent your title in search results, and title detail pages. On many devices where Prime Video is available, we display cover art for standalone content (movies, featurettes, etc.) in a 3:4 aspect ratio; we display cover art for serialized content (TV shows, web series, etc.) in a 4:3 aspect ratio. We also require title artwork in 16:9 aspect ratio for both standalone and serialized images which is used by some devices like Fire TV. Submit .jpg or .png file format images at the following dimensions:
- Standalone titles 1200×1600 (3:4)
- Episodic titles 1600×1200 (4:3)
- Both standalone and episodic titles 1920 x 1080 (16:9)
- Background images
These appear on device detail screens. These images convey the mood of your content. Submit .jpg or .png file format images at 1920×1080 resolution.
Piyush Pande Films